Targeting SMM
Hitting the hearts of your audience precisely
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Many formats
Social networks offer many ways to engage with your audience: from simple texts and banners to photos with long descriptions
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Precise ad targeting
Social networks hold detailed information about their users, which makes it possible to create precise targeted ad campaigns even for the most complex audience segments
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Increasing brand awareness
Targeted advertising improves brand awareness, as it increases visibility to the target audience and builds a closer connection between the brand and target users
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Increasing sales volume and reaching KPIs
It lets you make specific offers matching your target audience's interests, which helps increase engagement and the likelihood that users will make a purchase
Platforms We Work With
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VKontakte
VKontakte's audience is 79.5 million users who log into the social network monthly
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Odnoklassniki
Odnoklassniki's average monthly audience is 37 million people
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Telegram
The messenger's daily audience exceeds 54.3 million users, which is 40% of all internet users in Russia
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Yandex.Zen
Yandex.Zen's daily audience exceeds 21.3 million people
- Goods manufacturers
- Property developers
- Banks and financial institutions
- Entertainment venues
- Retail chains
- Services sector
- Tourism sector
- IT sector
- Startups
Submit a request for targeted advertising and SMM, and our manager will explain in detail how we can help your business grow
How It Works
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Preliminary stage
- You submit a request on the site
- We clarify the details with you and help you fill in the brief
- We analyze your current metrics
- We form a preliminary forecast
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Strategy development
- We analyze competitors
- We offer ad tools and prepare media plans
- We define goals and KPIs
- We approve the budget with you
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Campaign setup and launch
- We connect social network pixels and set up analytics
- We select the audience and build segments and targeting
- We write copy and design creatives
- We launch configured campaigns
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Management and optimization
- We set up automatic monitoring
- We collect and analyze campaign statistics
- We adjust and optimize bids
- We work on improving performance
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Reporting
- We send you reports monthly
- We prepare and agree a work plan for the next period
Pricing
"Simple" plan
- Strategy development
- Content plan creation
- Original copy
- Creation and publishing of 10+ posts
- Brief writing, editing and publishing of 3+ videos
The plan is well suited for startups and small businesses
"Balance" plan
- Strategy development
- Content plan creation
- Original copy
- Creation and publishing of 20+ posts
- Brief writing, editing and publishing of 6+ videos
- Creation and publishing of 30+ stories
- Audience engagement and comment moderation
- Promotion using bloggers, communities, giveaways, and marathons*
The plan is well suited for startups and small businesses
"Intellect" plan
- Strategy development
- Content plan creation
- Original copy
- Creation and publishing of 30+ posts
- Brief writing, editing and publishing of 12+ videos
- Creation and publishing of 45+ stories
- Audience engagement and comment moderation
- Promotion using bloggers, communities, giveaways, and marathons*
- Creation of original photo and video content with subsequent editing**
The plan is well suited for medium and large businesses
* The offer price does not include the ad budget or payment for bloggers' services
** The volume and quality of photo and video materials is defined and agreed separately and directly affects the final offer price
Technologies and Tools
Frequently asked questions
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What should be done first to launch targeted advertising?
Where we send clients matters — a quality landing page or sales page on the site is needed.
Правильно настроенные системы отслеживания. Если трафик ведем на сайт, важно корректно настроенная Я.Метрика, установленны колл-трекинг и другие инструменты для отслеживания трафика.
Before starting, it's important to define who your target audience is. If you think your audience is every internet user, you'll either spend a lot of money on advertising or spend it inefficiently.
Targeting can be launched right after a product or brand enters the market if your strategy aims at awareness and image building. It's important to understand that in this case the advertising will have a media effect, and you shouldn't expect sales immediately after launch.
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What can be advertised on social networks?
On social networks you can advertise products and services of various categories — for example, clothing, cosmetics, beauty salon services, cafes and restaurants, and much more. But keep in mind that advertising options are limited by the advertising law and the internal rules of the social networks.
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What is the minimum budget to work with social networks
Минимальный бюджет для полноценного запуска таргетированной рекламы в одной социальной сети составляет 30 000 EGP
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How will I measure the effectiveness of targeted advertising?
To assess the effectiveness of targeted advertising, you need to analyze metrics such as reach, impressions, CTR, CPC, and CPM. But the main indicator of a successful campaign is the growth of your sales.
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What is the advantage of targeted advertising?
The advantage of targeted advertising is that it lets you reach your target audience precisely and effectively, increasing the chance of attracting potential clients.
Our case studies
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